FESTIVAL PORONGOS

Festival Porongos is a cultural event identity created to give the festival a strong, recognizable presence across stage, street, and digital communication. The project brought together branding, graphic design, scenographic assets, and offline media to build a visual system that could move fluidly between promotional pieces and the physical experience of the event. The direction explores a vibrant and expressive language, combining bold compositions, rhythmic graphic elements, and a clear sense of place. Designed to support both communication and atmosphere, the identity helps Festival Porongos feel contemporary, collective, and deeply connected to the energy of live cultural gatherings.