PALCO PETROBRAS

For Porto Verão Alegre, Palco Petrobras was created as a scenographic and graphic environment designed to give the festival a strong physical presence. The project translated the energy of live performance into a stage identity that could function both as architecture and communication, connecting audience, brand, and cultural programming in one shared space. The visual direction combined graphic design with spatial thinking, using scale, color, rhythm, and clear brand presence to make the stage feel recognizable from different distances and moments of the event. Built in dialogue with the architectural concept, the system supported performances while also becoming a visual landmark for the festival experience.