TAG LIVROS

For TAG Livros, we developed a digital campaign shaped around the emotional ritual of reading — the anticipation, discovery, and intimacy that make each book feel personal. The work translated the brand’s editorial universe into a visual system designed for digital communication, combining art direction, graphic design, and motion to create pieces that feel both literary and contemporary. The campaign used expressive compositions, layered typography, and a refined visual rhythm to highlight TAG’s curated experience and deepen the connection between readers and the stories they receive. Across formats, the direction balanced cultural depth with clarity, creating a flexible campaign language for social, digital, and performance channels.